GRIDSPERTISE - Merger Gridspertise-Aidon
The challenge
Gridspertise is a global technology company specializing in digital solutions for power distribution. At the end of 2024, it acquired AIDON, a leading company in Northern Europe, with a very different culture, size, and offering.
The challenge was clear: to prepare the real fusion of two such different companies, using the market as the main driver of change. Although the legal integration was scheduled for December 2025, the mandate was clear: start in January of that year.
It was not just about adding products or teams. It was about initiating a deep integration through action—building, from day one, a shared vision of what Gridspertise and AIDON can offer together to the global energy market.
How we did it
The biggest risk identified by the client was the cultural clash between the two companies.
Gridspertise, born as a spin-off of the Italian Enel Group, was acquiring AIDON, a Northern European start-up with a much more agile, horizontal, and fast-growth culture.
The key was not to avoid the difference, but to embrace it as an advantage. This is the shift from scarcity to abundance: seeking complementarity.
Before the Summit, we acted in true Madavi style and did two things:
- Key account managers from both companies conducted paired interviews with clients from both sides, to understand the unique value customers saw in each company.
- Based on those insights, a collective intelligence exercise was held with a mixed team to define the strengths of both organizations—at both business and cultural levels.
The outcome was revealing: They were profoundly complementary.
The next step was to design and facilitate a Summit with 140 people from around the world: Italy, Finland, India, Brazil, the U.S.…
A space where people from both companies worked together, drawing on their direct experience, to answer one powerful question:
What do we have to offer our clients together worldwide—and how will we deliver it?
The Summit generated a double outcome:
- Alignment between both companies around a joint, coherent value proposition.
- Alignment across all internal functions—especially Technology, Operations, and Sales—towards one single direction: the client.
The driving force of this transformation had a name: Client Obsession.
Beyond inspiration, the result was real action. The Summit produced concrete commercial plans, with real clients, in different markets worldwide, combining both companies’ value propositions with joint commercial action.
And in the end: is there anything more real in a merger than market impact?
The impact
From this process, Gridspertise and AIDON began to operate with one single voice in the global market.
Although legally still two separate companies, their message, value proposition, and commercial action were already one.
A single sales team was created, with a shared vision and joint strategies, reaching the market with greater clarity, focus, and strength.
In addition, all technical and operations teams from both companies started working together to support that commercial action.
A real, everyday, cross-functional collaboration that transformed the way of working and relating across functions and geographies.
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This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
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