How can you get all employees to actively participate in company communication? That’s the million-dollar question in internal communication. At Madavi, we have the answer—and what’s more, we ensure everyone participates feeling like protagonists in their own story.
Effective internal communication is the holy grail of any organization. At Madavi, we have a formula that doesn’t just encourage participation but transforms employees into protagonists of their narrative. Here’s how we do it and why it works.
Multidirectional Internal Communication
The first step is to break from the traditional one-way communication model. Instead of top-down information sharing, we promote a “many-to-many” approach. This means creating open ecosystems where every employee, from their own position, shares ideas, experiences, feedback, and knowledge.
They do this based on what’s already there—their strengths, and the strengths of everyone around them.
Madavi helps organizations explore people’s and teams’ strengths through Appreciative Inquiry, focusing on identifying what works well rather than emphasizing worries or problems. This approach starts from a paradigm shift: moving from a scarcity mindset—focusing on what’s missing or wrong—to an abundance mindset that values and amplifies existing positive qualities.
Internal Communication: Exploring Success Stories
Through our methodology “Changing the way we change,” we invite teams to reflect on their most successful experiences and identify key factors behind those achievements, aiming to replicate them.
This visualization is collective and collaborative. Not only does this process build awareness of available resources, but it also boosts confidence and self-esteem by highlighting the best in each person. The real magic happens when ideas flow freely without hierarchical or cultural barriers.
Once strengths are identified, they can be easily aligned with the team’s and organization’s goals, challenges, and aspirations. Here’s an interesting nuance: One of the main internal communication challenges is ensuring everyone understands the company’s, project’s, or team’s objectives. In our approach, this issue simply disappears because everyone has collaborated to visualize that shared future.
This quick and simultaneous process transforms strengths into practical tools to tackle real challenges and achieve organizational, business, and cultural goals.
All of this points to one clear insight: effective internal communication hinges on making every employee feel involved, genuinely heard, and valued.
Effective internal communication isn’t about broadcasting corporate monologues; it’s about creating connections, mobilizing everyone toward action, and building a community united by a common purpose.
A Success Story in Internal Communication
There’s no better way to illustrate this than through a success story, like the case of Zamora Company. They presented us with the challenge of making internal and external stakeholders understand what makes their company unique, aiming to attract and retain talent.
We brought together over 80 leaders from various brands and countries and helped them identify Zamora Company’s unique essence. They conducted interviews to discover the moments when they felt most proud of their contributions to the company’s success. Using these real stories, they defined concrete actions to attract talent and improve employee retention.
How did they experience it? Watch the video.