Zamora Company - What makes us unique
The challenge
Understand what makes Zamora Company unique for those who work there, communicate it inside and outside the company, and thus strengthen the sense of belonging and attract new talent.
How we did it
We brought together more than 80 leaders from different brands and countries in an intelligence and collective action session.
During the process, we help participants identify the essence of Zamora Company: what makes them unique.
They conducted interviews to discover the moments when they felt most alive and proud of their contribution to the company’s success. Based on these real stories, they defined concrete actions to attract talent and improve employee loyalty.
The impact
The result laid the foundations for future internal communication strategies at Zamora Company, reinforcing the commitment of leaders and defining concrete actions that will facilitate the attraction and retention of talent in the organization.
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