Zamora Company - What makes us unique
The challenge
Understand what makes Zamora Company unique for those who work there, communicate it inside and outside the company, and thus strengthen the sense of belonging and attract new talent.
How we did it
We brought together more than 80 leaders from different brands and countries in an intelligence and collective action session.
During the process, we help participants identify the essence of Zamora Company: what makes them unique.
They conducted interviews to discover the moments when they felt most alive and proud of their contribution to the company’s success. Based on these real stories, they defined concrete actions to attract talent and improve employee loyalty.
The impact
The result laid the foundations for future internal communication strategies at Zamora Company, reinforcing the commitment of leaders and defining concrete actions that will facilitate the attraction and retention of talent in the organization.
Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Suntory Schweppes
Suntory Schweppes Spain wanted to revolutionize its B2B Contact Center, increase performance and innovation, which serves 220,000 bars and cafes.
Friselva
Friselva sought to engage its 1,000 workers in a reflection process to optimize operational processes, while fostering a deeper connection between people and an authentic understanding of their motivations.
Eroski – Fresh section
The client’s objective was clear: increase market share, improve margin and reduce shrinkage in the fresh product sections, since they are the areas that most attract customers and benefit the rest of the sections.
Gen TROPS
Promote a cultural change that allows the cooperative to be taken to another level, a highly attractive culture both for current farmers and to attract new producers. A culture that consolidates Trops as a market leader.
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