Artiem - Employee experience
The challenge
Define and implement an employee experience that enhances Artiem’s ”Fresh” culture, making it tangible in every interaction, both among its collaborators and with customers, and aligned with its vision of Fresh People, Fresh Profit, Fresh Planet.
How we did it
To connect all collaborators with Artiem’s ambitious vision, we conduct intelligence and collective action sessions. In these sessions, the best stories were shared that reflect the “Fresh” culture in action, recognizing the admirable behaviors that embody its values.
Taking advantage of Artiem’s strong culture and spirit of innovation and collaboration, we designed participatory sessions to identify strengths and define concrete actions aligned with his 6 fundamental values: trust, joy, leadership, innovation, improvement and integration. These dynamics allowed the teams to co-create projects that reinforced the culture on a daily basis.
The impact
Thanks to this project, each person at Artiem is more aware of the positive impact they generate around them: on their clients, colleagues and society. Artiem is the benchmark for sustainable and people-centered hospitality, strengthening his leadership in this new era of the industry. Additionally, it is the first hotel chain in the world to obtain B Corp certification. If you are looking for inspiration on how far you can go, follow Artiem.
Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Welleda
Weleda sought to design strategies to increase sellout as a way to increase sales.
As a natural cosmetics company committed to responsible, ethical and ecological production, it wanted to better understand its customers and optimize internal ways of working to maximize the impact at the point of sale, reinforcing its value proposition.
Grupo TSK
The TSK Group’s mining business unit, PHB Weserhütte, sought to improve the trinomial in its projects: profitability, deadlines and customer satisfaction.
Vegalsa – Loyalty plan
Increase the average ticket using the company’s Loyalty Plan, both physically, with the Member and Gold Member cards, and digitally.
Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
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