Zamora Company - What makes us unique
The challenge
Understand what makes Zamora Company unique for those who work there, communicate it inside and outside the company, and thus strengthen the sense of belonging and attract new talent.
How we did it
We brought together more than 80 leaders from different brands and countries in an intelligence and collective action session.
During the process, we help participants identify the essence of Zamora Company: what makes them unique.
They conducted interviews to discover the moments when they felt most alive and proud of their contribution to the company’s success. Based on these real stories, they defined concrete actions to attract talent and improve employee loyalty.
The impact
The result laid the foundations for future internal communication strategies at Zamora Company, reinforcing the commitment of leaders and defining concrete actions that will facilitate the attraction and retention of talent in the organization.
Success stories of Madavi
Find out how our solutions have generated extraordinary results.
SONAE
To bring an innovative approach that is scalable for the group’s 361 shops and 25,000 employees. SONAE MC wanted to transform its culture and customer relations, with the aim of increasing sales, improving employee and customer satisfaction.
Vegalsa – Loyalty plan
Increase the average ticket using the company’s Loyalty Plan, both physically, with the Member and Gold Member cards, and digitally.
Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.
Red Eléctrica
Red Eléctrica de España needed to accelerate the development of its strategic infrastructure plan at three times the usual pace to support the energy transition.
The result was exactly what Red Eléctrica was looking for: the strategy is being successfully implemented and the infrastructure plan is progressing as planned.
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