Massimo Dutti - Style Advisors
The challenge
Massimo Dutti wanted to boost its growth in the face-to-face channel through Style Advisors. To achieve this, they sought to revolutionise this new figure, which is key to the customer experience.
How we did it
We designed and facilitated a Summit that brought together Style Advisors from across Spain and Portugal, representing Massimo Dutti’s global shop system.
During the event, the figure of the Style Advisor was elevated by analysing the best customer experiences that each of them had created and made customers experience. The aim was for the exceptional to define a way of doing.
It was a collaboration in which the talent of the Massimo Dutti team shone through and generated innovative initiatives to take the customer experience to another level.
The impact
The event generated a great deal of enthusiasm and, above all, established a clear and shared vision of the true potential of Style advisors.
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