Business
We accelerate growth by focusing on the exceptional—on Positive Deviance. The most outstanding achievements inspire and energize the entire system.
Our approach is simple, effective, and unconventional: we start by identifying the most remarkable successes, learning from them, and applying those insights to future challenges.
This accelerates the system’s ability to adapt, enabling it to learn from itself and generating new energy, motivation, and innovative ideas to go even further.
A Positive Deviance system makes it easier to adjust sales strategies or introduce innovations, ultimately making the organization more agile and responsive to change.
What new opportunities would arise if your entire sales team operated fully aligned with your vision?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Grupo TSK
The TSK Group’s mining business unit, PHB Weserhütte, sought to improve the trinomial in its projects: profitability, deadlines and customer satisfaction.
Vegalsa – The will of many
Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.
Key metrics focused on customer experience, loyalty, sales, share and margin.
Friselva
Friselva sought to engage its 1,000 workers in a reflection process to optimize operational processes, while fostering a deeper connection between people and an authentic understanding of their motivations.
GRIDSPERTISE
Gridspertise is a global technology company specializing in digital solutions for power distribution. At the end of 2024, it acquired AIDON, a leading company in Northern Europe, with a very different culture, size, and offering.
The challenge was clear: to prepare the real fusion of two such different companies, using the market as the main driver of change. Although the legal integration was scheduled for December 2025, the mandate was clear: start in January of that year.
It was not just about adding products or teams. It was about initiating a deep integration through action—building, from day one, a shared vision of what Gridspertise and AIDON can offer together to the global energy market.
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