Human Resources
We focus on uncovering the essence—the core of what makes work most meaningful and valuable for employees—the desired DNA of the company.
By analyzing the best stories from a diverse group of people, we gain authentic insights and propose cultural shifts that amplify those positive experiences.
We prioritize the everyday experience, as it’s key to both talent retention and productivity. When someone feels especially motivated, alive, and proud of their work, that’s what we consider an outstanding employee experience.
What part of your work experience would you want to relive over and over again?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.

Eroski – Fresh section
The client’s objective was clear: increase market share, improve margin and reduce shrinkage in the fresh product sections, since they are the areas that most attract customers and benefit the rest of the sections.

Massimo Dutti
Massimo Dutti wanted to boost its growth in the face-to-face channel through Style Advisors. To achieve this, they sought to revolutionise this new figure, which is key to the customer experience.

Vegalsa – The will of many
Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.
Key metrics focused on customer experience, loyalty, sales, share and margin.
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