Human Resources
We emphasize the unique value each individual brings to the organization—what we call microdiversity.
Those who can recognize microdiversity are better equipped to embrace all forms of diversity.
We often categorize people into broad groups—male-female, Baby Boomers-Generation Z, and more. But when we shift our focus to recognizing each person’s strengths and appreciating who they truly are, those labels fade, and we begin to see complementarity rather than division.
Who wouldn’t want to be valued for their talents, without other factors getting in the way?
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Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
Vegalsa – Loyalty plan
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GRIDSPERTISE
Gridspertise is a global technology company specializing in digital solutions for power distribution. At the end of 2024, it acquired AIDON, a leading company in Northern Europe, with a very different culture, size, and offering.
The challenge was clear: to prepare the real fusion of two such different companies, using the market as the main driver of change. Although the legal integration was scheduled for December 2025, the mandate was clear: start in January of that year.
It was not just about adding products or teams. It was about initiating a deep integration through action—building, from day one, a shared vision of what Gridspertise and AIDON can offer together to the global energy market.
Eroski – Grateful Sale
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