Human Resources
We focus on uncovering the essence—the core of what makes work most meaningful and valuable for employees—the desired DNA of the company.
By analyzing the best stories from a diverse group of people, we gain authentic insights and propose cultural shifts that amplify those positive experiences.
We prioritize the everyday experience, as it’s key to both talent retention and productivity. When someone feels especially motivated, alive, and proud of their work, that’s what we consider an outstanding employee experience.
What part of your work experience would you want to relive over and over again?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

ACCIÓ
ACCIÓ needed to transform itself to consolidate its leadership in business services and create an environment where talent could flourish and change could be implemented quickly and effectively.
A key aspect of this challenge was to actively engage all levels of the organisation in the transformation.

Vegalsa – Loyalty plan
Increase the average ticket using the company’s Loyalty Plan, both physically, with the Member and Gold Member cards, and digitally.

Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.

Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
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