Human Resources
We ensure that every employee actively participates in the company’s communication, feeling like a true protagonist.
We enhance multidirectional communication by moving beyond the traditional one-way model—from a few to many—and fostering open dialogue, from many to many.
By identifying what motivates employees and involving them in the process, we ensure that communication is relevant and meaningful for the entire organization.
Employees don’t just participate—they become the protagonists of their own story.
This approach creates an environment where ideas, opinions, and feedback flow freely across all levels and departments, breaking down hierarchies and formal channels. We transform communication into a powerful tool that drives collaboration, efficiency, and organizational growth.
What could we achieve when communication flows seamlessly between departments?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

Eroski – Grateful Sale
Improve the sales capacity of customer service people. Enhance their commercial skills and attitudes to achieve greater results, while increasing customer satisfaction.

Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.

Suntory Schweppes
Suntory Schweppes Spain wanted to revolutionize its B2B Contact Center, increase performance and innovation, which serves 220,000 bars and cafes.

Vegalsa – The will of many
Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.
Key metrics focused on customer experience, loyalty, sales, share and margin.
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