Business
We accelerate growth by focusing on the exceptional—on Positive Deviance. The most outstanding achievements inspire and energize the entire system.
Our approach is simple, effective, and unconventional: we start by identifying the most remarkable successes, learning from them, and applying those insights to future challenges.
This accelerates the system’s ability to adapt, enabling it to learn from itself and generating new energy, motivation, and innovative ideas to go even further.
A Positive Deviance system makes it easier to adjust sales strategies or introduce innovations, ultimately making the organization more agile and responsive to change.
What new opportunities would arise if your entire sales team operated fully aligned with your vision?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

Artiem
Define and implement an employee experience that enhances Artiem’s ”Fresh” culture, making it tangible in every interaction, both among its collaborators and with customers, and aligned with its vision of Fresh People, Fresh Profit, Fresh Planet.

Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.

Eroski – Grateful Sale
Improve the sales capacity of customer service people. Enhance their commercial skills and attitudes to achieve greater results, while increasing customer satisfaction.

Revolution Fnac
FNAC sought to increase the sale of value-added services, in a highly competitive environment, with the aim of improving margins.
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