Human Resources
We ensure that every employee actively participates in the company’s communication, feeling like a true protagonist.
We enhance multidirectional communication by moving beyond the traditional one-way model—from a few to many—and fostering open dialogue, from many to many.
By identifying what motivates employees and involving them in the process, we ensure that communication is relevant and meaningful for the entire organization.
Employees don’t just participate—they become the protagonists of their own story.
This approach creates an environment where ideas, opinions, and feedback flow freely across all levels and departments, breaking down hierarchies and formal channels. We transform communication into a powerful tool that drives collaboration, efficiency, and organizational growth.
What could we achieve when communication flows seamlessly between departments?
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Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.

Vegalsa – The will of many
Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.
Key metrics focused on customer experience, loyalty, sales, share and margin.

Artiem
Define and implement an employee experience that enhances Artiem’s ”Fresh” culture, making it tangible in every interaction, both among its collaborators and with customers, and aligned with its vision of Fresh People, Fresh Profit, Fresh Planet.

Gen TROPS
Promote a cultural change that allows the cooperative to be taken to another level, a highly attractive culture both for current farmers and to attract new producers. A culture that consolidates Trops as a market leader.
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