Business
We ensure that the company’s strategy comes to life in every customer interaction. Client-centricity happens when the customer truly perceives it.
Customer focus is one of the most powerful drivers of change because it engages the entire organization. Mobilizing large numbers of people at high speed is one of our key strengths.
We take a holistic approach to customer reorientation, ensuring it permeates every aspect of the business. Through collective intelligence and action sessions, we make customer focus a consistent reality. For us, reality is defined by what the customer perceives and values—the ultimate decision-maker.
We foster a customer-centric culture deeply embedded in the business, creating sustainable competitive advantage and driving growth.
What new advantages will you unlock when your entire organization becomes truly “client-obsessed”?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.
SONAE
To bring an innovative approach that is scalable for the group’s 361 shops and 25,000 employees. SONAE MC wanted to transform its culture and customer relations, with the aim of increasing sales, improving employee and customer satisfaction.
Eroski – Fresh section
The client’s objective was clear: increase market share, improve margin and reduce shrinkage in the fresh product sections, since they are the areas that most attract customers and benefit the rest of the sections.
Suntory Schweppes
Suntory Schweppes Spain wanted to revolutionize its B2B Contact Center, increase performance and innovation, which serves 220,000 bars and cafes.
Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
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