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Business

We ensure that the company’s strategy comes to life in every customer interaction. Client-centricity happens when the customer truly perceives it.

Customer focus is one of the most powerful drivers of change because it engages the entire organization. Mobilizing large numbers of people at high speed is one of our key strengths.

We take a holistic approach to customer reorientation, ensuring it permeates every aspect of the business. Through collective intelligence and action sessions, we make customer focus a consistent reality. For us, reality is defined by what the customer perceives and values—the ultimate decision-maker.

We foster a customer-centric culture deeply embedded in the business, creating sustainable competitive advantage and driving growth.

What new advantages will you unlock when your entire organization becomes truly “client-obsessed”?

Casos de éxito relacionados:
Eroski – Customer Experience

The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.

In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.

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Eroski – Fresh section

The client’s objective was clear: increase market share, improve margin and reduce shrinkage in the fresh product sections, since they are the areas that most attract customers and benefit the rest of the sections.

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Vegalsa – Loyalty plan

Increase the average ticket using the company’s Loyalty Plan, both physically, with the Member and Gold Member cards, and digitally.

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Suntory Schweppes

Suntory Schweppes Spain wanted to revolutionize its B2B Contact Center, increase performance and innovation, which serves 220,000 bars and cafes.

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Success stories of Madavi

Find out how our solutions have generated extraordinary results.

Welleda

Welleda

Weleda sought to design strategies to increase sellout as a way to increase sales.

As a natural cosmetics company committed to responsible, ethical and ecological production, it wanted to better understand its customers and optimize internal ways of working to maximize the impact at the point of sale, reinforcing its value proposition.

Pepsico

Pepsico

The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.

This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.

Vegalsa – The will of many

Vegalsa – The will of many

Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.

Key metrics focused on customer experience, loyalty, sales, share and margin.

Red Eléctrica

Red Eléctrica

Red Eléctrica de España needed to accelerate the development of its strategic infrastructure plan at three times the usual pace to support the energy transition.

The result was exactly what Red Eléctrica was looking for: the strategy is being successfully implemented and the infrastructure plan is progressing as planned.

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