Business
We accelerate growth by focusing on the exceptional—on Positive Deviance. The most outstanding achievements inspire and energize the entire system.
Our approach is simple, effective, and unconventional: we start by identifying the most remarkable successes, learning from them, and applying those insights to future challenges.
This accelerates the system’s ability to adapt, enabling it to learn from itself and generating new energy, motivation, and innovative ideas to go even further.
A Positive Deviance system makes it easier to adjust sales strategies or introduce innovations, ultimately making the organization more agile and responsive to change.
What new opportunities would arise if your entire sales team operated fully aligned with your vision?
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.
Revolution Fnac
FNAC sought to increase the sale of value-added services, in a highly competitive environment, with the aim of improving margins.
Vegalsa – The will of many
Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.
Key metrics focused on customer experience, loyalty, sales, share and margin.
Red Eléctrica
Red Eléctrica de España needed to accelerate the development of its strategic infrastructure plan at three times the usual pace to support the energy transition.
The result was exactly what Red Eléctrica was looking for: the strategy is being successfully implemented and the infrastructure plan is progressing as planned.
Pepsico
The objective was to fully optimize the new channel strategy, structured around the five “Must Win Battles” (MWBs) defined by Pepsico’s headquarters in the U.S. The goal was to effectively and quickly engage everyone directly or indirectly involved with the channel. Pepsico achieved a 4-point increase in DTS market share.
This success was achieved because of the hundreds of people who influence channel management with very diverse and closely interconnected roles: from the CEO to the delivery drivers.
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