Human Resources
We make sure the new culture becomes a reality by applying it directly to real business challenges.
We align culture and business simultaneously, ensuring that changes are both effective and scalable.
By transforming culture through concrete challenges, we make it tangible—a tool for driving measurable results.
It’s a process where people actively engage, experiencing the benefits of the new culture in real time.
“If you had your ideal culture, what business results would you achieve?”
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

Eroski – Customer Experience
The challenge was to become the best chain in customer satisfaction. We rephrased it as ‘to be the best chain in customer and employee experience’, as the former is impossible without the latter.
In just six months, customer satisfaction in the pilot shops (300 employees) went from 68% to 83%. These metrics led to the project being scaled up to 28,000 employees.

Vegalsa – The will of many
Design and implement a unique management model that enables management’s strategy to be translated quickly and effectively to the customer touch point, creating a competitive advantage that is difficult to imitate.
Key metrics focused on customer experience, loyalty, sales, share and margin.

Eroski – Grateful Sale
Improve the sales capacity of customer service people. Enhance their commercial skills and attitudes to achieve greater results, while increasing customer satisfaction.

Danonino
Design and deploy Danonino’s global marketing strategy in a way that integrates the global vision with local realities. Include for the first time the Danone Manifesto.
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