Human Resources
We make sure the new culture becomes a reality by applying it directly to real business challenges.
We align culture and business simultaneously, ensuring that changes are both effective and scalable.
By transforming culture through concrete challenges, we make it tangible—a tool for driving measurable results.
It’s a process where people actively engage, experiencing the benefits of the new culture in real time.
“If you had your ideal culture, what business results would you achieve?”
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Success stories of Madavi
Find out how our solutions have generated extraordinary results.

SONAE
To bring an innovative approach that is scalable for the group’s 361 shops and 25,000 employees. SONAE MC wanted to transform its culture and customer relations, with the aim of increasing sales, improving employee and customer satisfaction.

Zamora Company
Understand what makes Zamora Company unique for those who work there, communicate it inside and outside the company, and thus strengthen the sense of belonging and attract new talent.

Suntory Schweppes
Suntory Schweppes Spain wanted to revolutionize its B2B Contact Center, increase performance and innovation, which serves 220,000 bars and cafes.

Gen TROPS
Promote a cultural change that allows the cooperative to be taken to another level, a highly attractive culture both for current farmers and to attract new producers. A culture that consolidates Trops as a market leader.
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