Entries by Iciar Sanz

How the “grateful sale” increases sales

A Rockefeller Corporation study found that for 70% of customers that don’t return to an establishment, the reason is the treatment they received there: they did not feel valued. This is what is called perceived indifference. Only 14% did not return because of dissatisfaction with the product or service. The study corroborated one of Madavi’s […]

Madavi arrives in Portugal

Madavi has arrived in Portugal with its own team led by Margarida Partidário, and with its first projects for companies in the Retail sector. In Spain, in the Consumer Goods sector we present the exceptional case of Eroski, which has gone from 68% to 83% in customer satisfaction in the stores with whom Madavi has […]

Something unique in Retail

In retail, how do you turn the store experience into something unique for the customer? “When the sale is made with gratitude to the customer and they feel that we have given them something more than the product itself, we sell much more,” affirmed Josu Madariaga, director of Customer Experience at Eroski, after working with […]

Cultural change: towards an appreciative culture

On many occasions, cultural change is a matter of survival. But for this reinvention process to be successful, it has to involve not only the company’s management, but also the greatest possible number of people within the organization, because it is a team task. To help our clients “change the way we change”, at Madavi […]

Our clients value their experience with Madavi, “madavillous”

We are delighted to present a new video with testimonials from our customers. On this occasion, REE, Vegalsa, Janssen, Pepsico, GSK and Eroski evaluate their experience with Madavi, our innovative methodology for change and in particular the results obtained. Thank you! “It seems really innovative and revolutionary to have so many of us gathered together […]